Nicholas Tampakopoulos
What makes a good story? For me, it's about finding that one simple, compelling insight and then building a world around it. I love uncovering human truths, building concepts around them, then weaving them into compelling stories. I’ve spent my career bringing order to chaos with my methodical approach, honing my skills in copywriting, strategy, creative direction, and more. Recently I’ve enjoyed tinkering and getting to grips with Generative AI – I have many thoughts on the matter. Also, I love an Em-dash, so this isn’t a tell I’ve used ChatGPT…in this section.
My journey has taken me to some amazing places, including Deliveroo and Pret A Manger, where I've led multi-channel campaigns and defined the voice of the brand.
With a background in Social Anthropology, strategy has always been baked into my way of thinking, as well as my creative work. Measure twice, cut once.
I’m also a big believer in the power of collaboration and kindness. There’s nothing better than bringing people together to create impactful work. I'm dedicated to creating work that not only succeeds for businesses but also genuinely connects with people.
So what insight did you uncover here? Hopefully, a sense that I work methodically, strategically and with a love of good creative in my heart.
Three hours of writing require twenty hours of preparation. Luckily I have learned to dream about the work, which saves me some working time.
— John Steinbeck